Channel Account Manager

03 ott - Bologna
Approach People Recruitment

My client is a software company that helps businesses manage and secure mobile devices, apps, and IoT devices.
Responsibilities
- Identify, recruit, and onboard new channel partners, including VARs, system integrators, MSPs, and resellers in the IT software space.
- Manage the full partnership lifecycle: from lead generation and qualification, through contract negotiation and enablement, to ongoing performance optimization.
- Conduct market research to target high-potential partners aligned with our SaaS portfolio, focusing on sectors like cybersecurity, ERP, and cloud infrastructure.
- Develop and execute joint go-to-market strategies, co-marketing campaigns, and enablement programs to maximize partner-led sales.




- Track partner performance using KPIs such as pipeline generation, deal registration, and revenue attribution; provide regular reporting and forecasting.
- Build strong relationships with partner executives, conducting quarterly business reviews (QBRs) to ensure mutual success and expansion opportunities.
- Collaborate with internal teams (sales, marketing, product) to align partner programs with company goals.

Experience
- 3-5 years experience in B2B solution sales to large accounts as a new business hunter while being a Sales Representative / Sales

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