03 ott - Assago
Nestlé
Questa posizione è in Nestlé
Il processo di selezione sarà interamente gestito Nestlé.
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Position Snapshot
- Nestlé Waters & Premium Beverages, Assago Headquarter
- Permanent contract – tempo pieno
- Nestlé welcomes people with disabilities
- Minimum 3-5 years’ experience in CRM, lifecycle marketing or loyalty; agency or consulting background is a plus
- Proven experience with Salesforce Marketing Cloud or similar platforms
- Strong project management skills and familiarity with tools such as JIRA
- Fluent in Italian and English with strong communication skills
- Compensation Package : CCNL Industria Alimentare, Impiegato 1° Level, Gross Annual Base Salary: € 42.500,00 + 7% annual bonus based on overall company performance
Position Summary As CRM & Loyalty Lead for S. Pellegrino and Acqua Panna, you will help shape how our premium brands build meaningful, data-driven relationships with consumers across the different digital touchpoints. Reporting to the Consumer Experience and Data Manager,
this role will lead the development and orchestration of our global CRM and loyalty ecosystem, turning acquisition, nurturing and retention initiatives into distinctive consumer experiences. It sits at the intersection of brand strategy, consumer data, community building and premium gastronomy, with the ambition to strengthen engagement, increase brand affinity and unlock long-term loyalty across markets. A Day in the Life of a CRM & Loyalty Lead What You’ll Do:
- Drive Consumer Acquisition & Lifecycle Marketing: you will coordinate CRM acquisition initiatives across priority markets, including sweepstakes, promotions, giveaways and lead generation campaigns. You will also help design and optimize consumer journeys across acquisition, nurturing, engagement and retention.
- Ensure CRM Excellence Across Markets: As a key reference point for CRM best practices, you will provide guidance, review and quality assurance to ensure every communication delivers a distinctive, engaging an
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