Senior Retail Manager
Pubblicato il 03-10-2026 - SMOORE in Milano
Senior Retail Manager
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Type: Full-time
About the role
We are looking for a senior retail leader to own our overseas retail business end-to-end. You will translate HQ strategy into locally executable plans, take full responsibility for P&L;, and build the systems and teams that grow market share. This is a hands-on leadership role for someone who can operate both strategically and down at the store level.
What you'll do
• Own the retail P&L; for the market: break down annual/quarterly targets from HQ into country, channel and team-level KPIs; run weekly/monthly business reviews and drive results to close.
• Manage the full budget cycle – channel, POSM, marketing, staffing and materials – with strict ROI tracking, monthly cost-efficiency reviews and zero tolerance for wasteful spend.
• Build a data-driven operating rhythm across sell-in, sell-through, conversion,
repeat rate and per-store output; spot bottlenecks from data and turn them into closed-loop action plans.
• Set up and maintain a standardized store-tiering system covering merchandising, service, inventory turns and store image; oversee POSM and brand fixture rollout with regular field audits.
• Translate HQ strategy into local execution, adapting for local compliance, consumer habits and channel reality; align the local team on goals and rhythm so strategy lands without distortion.
• Equip and energize the frontline: run a tiered training system (sales scripts, store ops, store management) and build a fair, competitive performance & incentive structure to lift productivity.
What we're looking for
• Bachelor's degree or above; Marketing, International Trade, Business English or Business Management preferred.
• 5+ years in overseas retail operations, channel or sales management; experience in e-cigarette/vaping, consumer electronics, smart hardware or