Marketing Manager Italy

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/86ho3p

About Pillar
Pillar is an Italian startup founded on February 13, 2025. In less than a year, we raised €15.2 million to revolutionize the construction industry, and we are growing fast. Our mission is to rebuild its foundations. Our ambition is to manage 1 in 3 construction sites in Europe. We are Italian, but with a European vision ?

The Italian construction industry is the backbone of the country's economy, involving nearly 5 million people, yet it is still managed with outdated tools.

Pillar was built to solve this problem at its root. We have built an all-in-one platform that allows construction companies to oversee every job site and monitor profitability in real time.

Why Join Us Now
Until now, "marketing at Pillar" meant "marketing for Italy": one team, one market, no need to distinguish local from central. That's changing: we're standing up a central Growth/Marketing function (Paid, CRM & Lifecycle, SEO & Content).
That means Italy needs its own owner for the first time, someone who takes on everything that has made the market work so far.

What You'll Do
In practice:




• Own the Italian marketing P&L;: pipeline, CAC, and customer acquisition targets for the market.
• Define and execute the strategy to reach and overperform your country targets.
• Partner with the Paid vertical to create and localize campaigns, messaging, and budget allocation for Italy.
• Partner with CRM/Lifecycle to create and adapt nurture flows, segmentation, and lifecycle communication.
• Own local product marketing: positioning, messaging, and launches for Italy.
• Represent the voice of Italy in central planning - flag what doesn't translate, propose what should be built locally.
• Work with Sales to align marketing-generated pipeline with sales capacity and feedback.
• Work with the Product and Central teams to align local marketing needs with their priorities.
• Report on market performance and translate local learnings into inputs for the central growth roadmap.

Your one goal: pr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/86ho3p