ppBracco Imaging is a global leader in diagnostic imaging, dedicated to improving people's lives by shaping the future of prevention and precision medicine. With a strong passion for innovation, the company develops and provides a broad portfolio of pharmaceutical products for diagnostic imaging (contrast agents), alongside specialized medical devices, software and related services. /p pThe company is committed to advancing diagnostic imaging by sharing knowledge to cultivate future thought leaders, linking today's practice with tomorrow's progress. Since ****, Bracco Imaging has grown to more than 3,800 employees and now supports patients, healthcare professionals, and healthcare systems in over 100 countries. /p h3About the Role /h3 pWe are looking for a bGlobal Director of Marketing Operations /b to take a leading role in increasing marketing's business contribution – optimizing and operationalizing marketing strategy, processes, planning, data management, and measurement, and enabling marketing to become a more efficient and effective function. /p pJoining a growing and dynamic global marketing organization, this individual will work alongside the Chief Marketing Officer (CMO) to elevate the perception and value marketing delivers to the business, with a strong focus on return on marketing investment. /p pThis role serves as the operational engine behind bproduct launches and campaign effectiveness /b, translating global product vision into structured, executable launch plans and campaigns, and orchestrating alignment between global and regional plans. /p pA critical part of the role is leading bMarketing Excellence training and building a common marketing DNA /b across all Business Units and Regions, providing guidance, support, and professional development opportunities. /p pA defining priority of this role is to design, launch, and lead a new global bCustomer Experience Center of Excellence (CX COE) /b, establishing it as the organization's dedicated hub for customer experience strategy, methodology, tools, and capability-building across all Business Units and Regions. /p pThe position also plays a pivotal role in providing bstrategic direction and hands-on leadership /b for global marketing, with responsibilities spanning coordination of the Marketing Council and program priorities, optimization of work-planning and management tools such as the Annual Marketing Plans, governance of data privacy and compliance, and fostering a culture of innovation and collaboration within the marketing department – ensuring marketing efforts are cohesive, measurable, and aligned with business objectives. /p h3Main Responsibilities /h3 h3Marketing Operations Strategy Governance /h3 ulliDevelop a comprehensive Marketing Operations strategy aligned with the organization's goals and vision, focusing on modernization and efficiency. /liliPrioritize initiatives and establish a marketing project portfolio based on strategic importance, resource availability, and ROI; serve as a trusted advisor on process and program management matters.

/liliDevelop and implement standards, best practices, and methodologies across the marketing community, driving consistent program delivery, process improvements, and effective adoption of martech platforms and technologies. /liliIn coordination with other departments, evaluate, adopt, or retire technologies based on organizational needs, and stay abreast of emerging industry trends to recommend innovations. /liliAudit existing processes to identify bottlenecks and implement improvements for efficiency and effectiveness. /li /ul h3Customer Experience Center of Excellence (CX COE) /h3 ulliLaunch and lead a new global Customer Experience Center of Excellence, roll out standardized CX methodologies, tools, and playbooks, including customer journey mapping, Voice of Customer (VoC) programs, NPS, and personalization frameworks, to support consistent adoption worldwide. /liliAct as the accountable leader and primary point of contact for Customer Experience globally, building and leading a dedicated cross-functional CX community of practice across Business Units and Regions. /liliPartner with Sales, Marketing leaders and other key functions to embed CX practices into commercial and marketing processes and to identify and prioritize high-impact CX use cases. /liliDrive change management, communication, and training to build CX capability and maturity and establishing the CX COE as a recognized center of expertise. /li /ul h3Marketing Excellence, Planning Budget /h3 ulliDevelop and implement training initiatives to upskill the marketing community, elevating marketing competencies across all Regions and Business Units and driving a culture of continuous improvement and professional development. /liliOrchestrate the end?to?end marketing planning process on behalf of the CMO. /liliLead the Global Marketing budgeting and financial planning processes and evaluate ROI across marketing channels and campaigns. /liliDefine measurement frameworks and key performance indicators (KPIs) to monitor ROI, campaign effectiveness, and overall Marekting's contribution to the business. /liliDrive the implementation of CX?related metrics and use cases across the organization, influencing marketing initiatives that improve both customer experience and internal efficiency and effectiveness. /liliManage relationships with external agencies and suppliers to ensure alignment with organizational goals and maintain service quality. /li /ul h3Leadership Stakeholder Management /h3 ulliAdvise the CMO and marketing leadership (Marketing Council), leveraging marketing performance data and best practices.

/liliGovern data privacy and compliance requirements across marketing operations and the CX COE, ensuring adherence to global and regional regulations. /li /ul h3Position Requirements /h3 h3Education /h3 pBachelor's degree required; MBA preferred, with a focus on business, marketing, communications, or healthcare management. /p ulli10+ years of marketing experience, including global and regional roles, with a proven track record in brand development, product marketing, or strategic planning. Experience in the medical device or pharmaceutical industry is preferred. /liliDemonstrated expertise in digital marketing and hands-on experience with marketing automation platforms. /liliProven experience designing, launching, or leading a Center of Excellence, shared?services function, or comparable cross?functional capability, ideally in Customer Experience, Marketing Operations, or Commercial Excellence. /liliStrong understanding of customer journey mapping, audience segmentation and personalization strategies across digital and non?digital touchpoints. /liliFamiliarity with the opportunity management process through the buyer's entire journey and sales cycle. /liliDemonstrated success leading and supporting cross?functional and high?performing teams, with a strong teamwork orientation. /liliExperience collaborating with and influencing Sales, customers, and Marketing leaders. /liliExpertise in data analysis, including the ability to identify, collect, analyze, and translate data into actionable insights and recommendations that drive business function improvement, growth opportunity identification, and/or strategy development. /li /ul h3Leadership Personal Skills /h3 ulliStrong organizational skills and proven ability to meet tight deadlines in an environment of competing priorities. /liliStrategic thinking combined with executional excellence. /liliEffective communication and interpersonal skills, with the influence and leadership needed to work in a matrix organization across diverse cultures. /liliComfortable operating with ambiguity and uncertainty; adaptive and resilient. /liliConnects strategy to purpose and communicates in a way that inspires and influences others. /liliAble to travel internationally up to *****% of the time. /li /ul h3Employment terms /h3 pThe minimum base annual gross salary for the role is € 100,000. /p pThe compensation package also includes an annual variable incentive linked to the achievement of company and individual objectives, as well as the benefits provided for by the applicable collective agreement and company policies. The overall package will be defined on the basis of objective, gender?neutral criteria, such as relevant professional experience and the skills required for the role. /p pIf you meet the requirements of this opportunity and would like to join an international group working to improve patients' lives, apply now! /p pAt Bracco, we believe in the values of diversity and inclusion. We respect and celebrate the diversity of our people and their experiences, ensuring a fair opportunity for all. /p /p #J-*****-Ljbffr

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