01 ott - Bardi
Sisal
pIn this role you will drive the omnichannel media strategy for Flutter's SEA region, shaping budgets and channel mix to maximize ROI and brand reach.
You will lead social media, programmatic and traditional media efforts, coordinating with cross-functional teams to align launches and priorities.
You'll own data-driven optimization, dashboards and insights to inform leadership, while managing agencies and budgets with autonomy.
This position offers the chance to scale a growing digital footprint in a dynamic market and contribute to cross-country collaboration within the group.
/pulliSupplemental health insurance /liliParental leave packages /liliFlexiLearning program (learning hours) /liliDefine and optimize omnichannel media strategy including budget allocation and channel mix (Digital, Programmatic, Paid Social, Traditional Media) /liliLead Social Media roadmap: content strategy, community management, paid amplification across platforms /liliOversee Programmatic and performance ecosystem: DSP selection, audience targeting, real-time bidding optimization /liliCollaborate cross-functionally with Creative, Brand, Data,
and E-commerce teams for launches and priorities /liliManage agency relationships to ensure high-quality deliverables within deadlines /liliDrive data-driven optimization: KPIs, performance dashboards, actionable senior leadership insights /liliOversee media budgets: tracking investments, negotiating agency fees, ensuring alignment with financial guidelines /lili5+ years in media planning, programmatic buying, and social media management (agency or in-house) /liliAutonomous strategic thinker with experience building multi-channel strategies from scratch /liliDeep knowledge of programmatic (DMPs, DSPs, Google Marketing Platform) and major paid social tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager) /liliStrong analytical skills with ability to translate data (Google Analytics, attribution models) into business recommendations /liliExcellent communication and influencing skills for senior stakeholders /liliProblem-solving and multi-campaign management in fast-paced environments /liliFluency in Italian and English /liliEffective communication /liliInfluencing and presenting to senior stakeholders /liliAnalytical mindset /liliProgrammatic DSPs, DMPs /liliGoogle Marketing Platform /liliMeta Ads Manager /li /ulpMedia, Programmatic Social Media Manager pavia, lombardia, it /p #J-*****-Ljbffr
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