Brand & Experience Manager
Pubblicato il 03-10-2026 - Linkedin in Lecco
Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded
and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.
Among its strategic partnerships, Arsenale collaborates with Orient Express in the development and management of exceptional hospitality experiences, combining timeless heritage, refined service, and contemporary luxury standards. Through this collaboration, the Group contributes to the revival and expansion of the iconic Orient Express brand within Italy’s luxury hospitality landscape.
What We Are Looking For:Reporting directly to the Chief Marketing & Communication Officer, as a Brand & Experience Manager ,
you will be responsible for developing and executing strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross‑functional teams to ensure brand consistency, effectiveness across all channels, and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends.
The Brand & Experience Manager is a senior, strategic role responsible for safeguarding, evolving and consistently expressing the Group’s brand and brand portfolio, in full compliance with corporate brand governance, licensing frameworks and brand asset protection rules. The position requires creative authority, strategic vision and deep sector expertise, acting as a brand ref