Senior SEO Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/86yk8f

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior SEO Specialist (SEO + GEO) based in Italy.

As a Senior SEO Specialist, you will co-own organic growth across technical SEO, content optimization, and emerging AI-driven search experiences. You’ll define and execute the SEO roadmap while helping the business increase qualified organic signups. The role combines hands-on technical work with strategic ownership of content architecture, search visibility, and Generative Engine Optimization (GEO). You’ll shape how content is discovered, understood, and cited across traditional search and platforms such as ChatGPT, Perplexity, and Google AI Overviews. Working closely with content, product marketing, analytics, design, and engineering, you’ll turn data and search insights into measurable growth opportunities. This is a fully remote individual contributor role within a collaborative and fast-moving marketing environment.

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Accountabilities





• Own the technical SEO strategy and execution for the company’s web presence, including crawlability, indexation, structured data, sitemaps, canonical tags, redirects, site architecture, and Core Web Vitals.

• Conduct regular technical SEO audits using tools such as Screaming Frog, Ahrefs, and Google Search Console, prioritizing improvements based on business impact.

• Develop content architecture and internal linking strategies that strengthen topical authority and organic visibility.

• Own keyword research and prioritization, translating search and GEO intent into actionable content briefs.

• Partner with content teams on editorial strategy, balancing bottom-funnel content, competitor comparison pages, category content, and topic clusters.

• Establish and maintain quality, accuracy, and trust standards for high-stakes commercial content.

• Optimize content structure and formatting for AI Overviews, LLM-powered search, and other emerging sea

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/86yk8f