03 ott - Pero
Coster Group
For our Corporate House in Pero (Milan), we are looking for a Marketing & Market Insights Specialist to join our Group Marketing team.
The candidate will report directly to the Senior Marketing Manager and will help turn business questions, market information and customer knowledge into clear insights that support better business decisions.
The role will work with information from CRM, websites and digital channels, customer enquiries, events and trade shows. It will also cover market and competitor intelligence, customer insights and innovation monitoring, combining internal and external sources to understand relevant market dynamics and identify opportunities.
The main activities include:
Defining business KPIs and analytical frameworks for marketing and commercial decision-making
Working with the Business Intelligence & Data Integration department to define business questions, required data, dimensions, segmentations and analytical frameworks.
Conducting market, customer and competitor analysis and identifying relevant trends and opportunities
Combining and interpreting quantitative and qualitative information from internal and external sources
Translating findings into clear insights, implications and recommendations for key stakeholders
Monitoring the impact of decisions and initiatives over time
Communicating complex information clearly to support informed business decisions
The ideal candidate will bring:
5+ years of experience in marketing intelligence, strategic marketing, market research, customer insights or similar fields
Strong analytical skills, commercial awareness and ability to interpret complex information
Advanced Excel skills
Basic knowledge of Power BI or similar data visualization tools
Experience with CRM systems, with SAP C4C considered an advantage
Experience defining KPIs, metrics and analytical frameworks
Experience in market, customer and competitor insights
Strong critical thinking and ability to identify patterns, opportunities and em
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