03 ott - Milano
Beiersdorf
At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.
Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
Your Tasks
Purpose of the Role
The Medical Relations & Digital Opinion Leader Manager is responsible for driving Eucerin’s medical engagement strategy in Italy, with a strong focus on Dermatology, Pediatric Dermatology and Aesthetic Dermatology.
The role acts as the key liaison between Eucerin and the external scientific community, building and nurturing strategic relationships with Key Opinion Leaders (KOLs), Digital Opinion Leaders (DOLs), pharmacists and healthcare professionals.
Combining a digital-first, omnichannel and data-driven approach, the position localizes and executes the global medical strategy, ensuring impactful scientific engagement, excellence in congress activation, development of strategic projects and measurable business outcomes.
The role works closely with Medical, Marketing, Sales and Training teams and partners with the Medical Communication Specialist to ensure consistency and effectiveness across all medical initiatives.
Medical Strategy & Omnichannel Engagement
- Implement and localize Eucerin’s global medical strategy at country level.
- Develop annual medical engagement plans aligned with brand, scientific and business priorities.
- Identify emerging scientifi
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