Marketing & Market Insights Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/876pwd

For our Corporate House in Pero (Milan), we are looking for a
Marketing & Market Insights Specialist
to join our Group Marketing team. The candidate will report directly to the Senior Marketing Manager and will help turn business questions, market information and customer knowledge into clear insights that support better business decisions. The role will work with information from CRM, websites and digital channels, customer enquiries, events and trade shows. It will also cover market and competitor intelligence, customer insights and innovation monitoring, combining internal and external sources to understand relevant market dynamics and identify opportunities.
Main activities
- Defining business KPIs and analytical frameworks for marketing and commercial decision-making
- Working with the Business Intelligence & Data Integration department to define business questions, required data, dimensions, segmentations and analytical frameworks.
- Conducting market, customer and competitor analysis and identifying relevant trends and opportunities




- Combining and interpreting quantitative and qualitative information from internal and external sources
- Translating findings into clear insights, implications and recommendations for key stakeholders
- Monitoring the impact of decisions and initiatives over time
- Communicating complex information clearly to support informed business decisions

Ideal candidate
- 5+ years of experience in marketing intelligence, strategic marketing, market research, customer insights or similar fields
- Strong analytical skills, commercial awareness and ability to interpret complex information
- Advanced Excel skills
- Basic knowledge of Power BI or similar data visualization tools
- Experience with CRM systems, with SAP C4C considered an advantage
- Experience defining KPIs, metrics and analytical frameworks
- Experience in market, customer and competitor insights
- Strong critical thinking and ability to identify patterns, opportunities and em

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/876pwd