Marketing Manager
Pubblicato il 03-10-2026 - Lectra in Italia
Marketing Manager
Permanent contract - Milan
We invite you to embark on a journey. A technological journey towards the evolution of our society and our industries, powered by Industry 4.0 and supported by Lectra. Software, equipment, data and services… At Lectra, as a major player in the fashion, automotive and furniture markets, we contribute to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies. But it doesn’t stop there. By enabling industrial intelligence solutions, we facilitate the digital transformation of our customers. And we’re always on the lookout for new tech-enthusiasts to join the team With more than 50 years of experience and a presence in over 100 countries around the world, we are 3000 employees united by passion and driven by innovation. A unique journey awaits you at Lectra, are you ready to craft the future of technology together?
POSITION SUMMARY
The Marketing Manager role is accountable for disciplined execution of the annual marketing plan, driving measurable business, pipeline impact,
and account penetration through targeted GTM initiatives, high‑value engagement, and customer advocacy. The Marketing Manager ensures rigorous performance tracking, fast follow‑up of generated leads, and continuous optimization of actions to support company growth and sales conversion. The main priority market will be fashion with a focus on manufacturing, with ad hoc support on automotive and furniture markets.
DUTIES AND RESPONSIBILITIES
- Support the definition, planning, execution, and yearly management of the regional marketing plan in line with Lectra’s business priorities.
- Act as the main interface with other Go‑To‑Market teams (Sales and Customer Success), ensuring tight collaboration, clear alignment, and smooth progression of joint activities.
- Adapt, localize, and deploy corporate marketing assets, with a strong focus on optimizing the buyer journey and supporting commercial conversations.
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