General Manager Italy
Pubblicato il 03-10-2026 - Cátenon Worldwide Executive Search in Varese
Overview
In this role you will own the Italian subsidiary’s growth and performance, acting as the main company representative in Italy. You will translate the group strategy into a local commercial plan, drive new points of sale and partnerships, and strengthen existing relationships. You’ll oversee online growth, monitor market trends, and lead a cross-functional local team to deliver sustainable expansion aligned with the company’s premium positioning.
Responsabilità
- Define and execute the Italian commercial strategy aligned with Group objectives
- Own P&L; and commercial performance of the Italian subsidiary
- Develop and implement a clear business development and sales plan for Italy
- Open new points of sale in Pharmacy and Hospitality channels
- Strengthen relationships with pharmacy groups, distributors, hotels, and strategic partners
- Drive online channel development and digital sales growth
- Manage and develop existing key accounts; identify new opportunities
- Build long-term relationships with strategic customers and act as senior commercial representative in Italy
- Monitor market trends, competitors and consumer behavior to identify opportunities
- Lead, motivate and develop the local commercial team; foster performance and customer orientation
- Establish and monitor commercial KPIs, budgets and forecasts; take corrective actions
- Collaborate with Marketing, Product, Finance, Supply Chain and other HQ functions
- Provide regular updates to Ownership on performance, market developments and opportunities
- Represent the company at industry events, customer meetings and strategic forums
Requisiti fondamentali
- Senior commercial/general management experience in Beauty, Cosmetics, Luxury or Premium Consumer Goods
- Strong knowledge and established relationships within the Italian market
- Proven experience developing business through Pharmacy, Hospitality and/or Online channels
- Track record of opening new points of sale and building distribution networks
- Experience managing commercial teams and owning targets/results
- Previous subsidiary, country, or local market leadership experience valued
- Experience in family-owned or entrepreneurial business environments advantageous
- Strong commercial and business development mindset
- Excellent negotiation and relationship-building skills
- Entrepreneurial, proactive and hands-on approach
- P&L; management
- Channel development (Pharmacy, Hospitality, Online)
- Key account management