Sr Copywriter (Italian), Advisors Creative Desk

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/87a09v

h3Our Purpose /h3pMastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. /ph3Title and Summary /h3pSr Copywriter (Italian), Advisors Creative Desk /ph3Overview /h3pThe Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty and analytics to financial institutions and merchants globally. Marketing Services is the team within Services that develops and executes the marketing programs that help our clients achieve their marketing goals. The Advisors Creative Desk (ACD) sits within Services and is responsible for ideating and creating engaging, forward-thinking, on-brand content solutions/campaigns that connect our advertising partners, platforms, and our portfolio of brands. /ph3The Role /h3ulliYou will be developing copy for multiple forms of communication, including direct response,



designed to drive action and conversion - mainly in ITALIAN and for ITALIAN MARKET /liliYou have strong conceptual skills and a highly developed ability to bring those concepts to life through ideas that can be executed across a wide variety of continuously evolving communications channels. /liliThe work must always be executed to the highest of standards and craft. /liliYou should have the ability to comprehend sophisticated strategic briefs and develop work that's on strategy and is consistent with the brand character. /liliMust be able to execute across a wide array of channels including TV, online video, online banners, social platforms, and print. /liliYou should possess strong communications skills and be able to present work intelligently and concisely in internal reviews and in client meetings. /liliMust be pro-active in bringing ideas that will help solve challenges and grow business. /liliDevelop holistic and memorable creative campaigns from start to finish /liliActively identify new opportunities and future trends /li /ulh3All About You /h3ulliFluent Italian Speaker (native-preferred), fully fluent English speaker (C1-C2)



/liliCopywriting experience within a creative agency environment or for marketing purposes on client side /liliExperience writing copy for direct response marketing /liliAbility to concept new campaign copy in a variety of mediums /liliAbility to understand marketing insights and strategies to translate into compelling advertising campaigns that are digital-first /liliAbility to combine conceptual creative thinking with high-quality content delivery /liliAbility to collaborate with graphic designers to ensure the format/design and copy work cohesively /liliAbility to interpret brand/style guidelines from various clients and apply to marketing collateral messaging /liliAbility to interpret creative briefing documents and effectively translate into compelling content, /liliCaptivating presentation skills /liliPassionate about social media platforms, trends, technology and best practices /liliExcellent organizational and communication skills /liliA "maker" mentality, be curious and not afraid to try new methods /liliStrong conceptual skills /liliPreferred: A solid understanding of the customer journey as it relates to card banking (i.e., acquisition, conversion, activation, early month on books, customer loyalty, cross-sell). /li /ulh3Gross annual salary base range /h3p45,000 - 72,000 EUR /ph3Corporate Security Responsibility /h3ulliAbide by Mastercard’s security policies and practices; /liliEnsure the confidentiality and integrity of the information being accessed; /liliReport any suspected information security violation or breach, and /liliComplete all periodic mandatory security trainings in accordance with Mastercard’s guidelines. /li /ulpWhere applicable, additional information for positions located in Europe, including benefits, variable pay, and other disclosures, is available at Candidates should review this information as part of the application process. /p #J-18808-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/87a09v