Digital Consultant
Pubblicato il 03-10-2026 - Merkle Italia in Cuggiono
dentsu is a global company in media, customer experience management, and creative, helping brands drive transformation and sustainable growth. With more than 68,000 employees across 120+ countries, dentsu partners with some of the world's most innovative brands to design and deliver meaningful experiences across media, content, and commerce. At dentsu, you'll join a modern and forward-thinking environment where creativity, data, and technology align — giving you the opportunity to make an impact for brands, people, and society while growing your career.
About the Role
As a Digital Consultant, you will help clients reach their business goals by managing digital performance strategy and execution across key channels. The team delivers effective performance marketing initiatives, and this role will own campaign planning, execution, optimisation, and reporting while acting as a key digital point of contact for clients. This is a hybrid position.
Job Description
Key Responsibilities
- Manage the planning and execution of paid search (e.g., Google Ads, Bing), paid social (e.g., Meta,
TikTok, LinkedIn), and display performance campaigns (e.g., networks, affiliation, DEM, retargeting), ensuring effective time and project management throughout all phases.
- Strong data interpretation skills to supervise programmatic strategies and generate actionable insights for performance reporting.
- Oversee end-to-end campaign processes: brief analysis, strategy definition, media budget allocation, vendor negotiation, media planning, booking, creative delivery, account setup, keyword and copy creation, daily optimization, and reporting—while coordinating effectively with internal teams throughout delivery.
- Maintain a strong focus on client KPIs, proactively identifying opportunities to meet and exceed targets, even under pressure and tight deadlines.
- Act as one of the digital focal points for clients on all digital marketing activities and trends, demonstrating excellent verbal and