Trade Marketing Specialist
Pubblicato il 04-10-2026 - Stanley Black & Decker Italia in Vimercate
Position Title: Trade Marketing Specialist
Location: Vimercate and Monvalle, Italy
Hybrid: 2 days in the office, 3 days remote
Employment: permanent
Come Make the World With Us It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, FACOM, STANLEY, BLACK+DECKER and more.
The Role:
The Trade Marketing Specialist is responsible for the definition and management of the brand Stanley in Italy, aligned with the product strategy defined from corporate. The successful candidate will be responsible for managing product portfolios, new product launch, definition of pricing and margins, and developing and executing the trade strategy to drive business growth and profitability. For this reason,
the Trade Marketing Specialist has to develop both product and marketing strategies developing product pricing and promotional activities to ensure the targets are met. He/she handles the launch of new products presentation to relevant stakeholders.
What You’ll Do:
- Product Management: Oversees product lifecycle from launch to promotional strategy. Conducts market analysis to guide product positioning and pricing. Collaborates with sales and marketing for product launches and enhancements. Monitors product performance and market trends for improvements. Analyzes pricing and profitability to optimize margins.
- Trade Marketing Strategy: Develops and implements trade marketing strategies to drive sales. Conducts market research and competitor analysis. Executes campaigns to increase brand awareness and product adoption.
- Accountability: Aligns company strategy with key customers and account plans. Maintains strong communication with stakeholders. Ensures commercial ma