Performance Marketing Manager Digital Channels

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/87hgp3

Carpi (Modena, Italy) | Team: HR | Contract: Tempo pieno | Languages: English required. Italian and German are considered an advantage

Orbico SportStyle is a European platform uniting a portfolio of owned and licensed sport & lifestyle brands, including Champion Europe, Game7Athletics and Dockers Europe, within one integrated ecosystem of brand building, retail and distribution. We are seeking an experienced a Performance Marketing Manager - Digital Channels to drive profitable growth across Champion.com, marketplaces and key digital partners by managing performance marketing and retail media activities.
The role is responsible for planning, executing and optimizing campaigns, ensuring that media investments deliver measurable business results. Working closely with cross-functional teams and external partners, the position connects digital performance with sales, stock availability and commercial objectives.

Define and manage the Performance Marketing strategy across DTC, .Develop annual, seasonal and campaign investment plans and allocate budgets across channels,



markets and platforms, aligned with sales targets product priorities and key commercial moments.
Establish clear objectives, KPIs and measurement frameworks across channels and campaigns.
Manage Paid Media activities across Paid Search, Paid Social, Shopping, Display, Affiliate and Retargeting to drive qualitative traffic, conversion, acquisition and revenue growth.
Plan, execute and optimize Retail Media and campaigns within marketplaces, and pure-player platforms.
Manage campaigns end-to-end, from briefing and setup to activation, performance monitoring, optimization and evaluation.
Manage relevant platform solutions, including sponsored products, sponsored brands, search advertising, display formats, onsite placements and audience targeting.
Optimize media performance through data-driven decisions on budgets, bidding, targeting, audiences, products and creative formats.
Manage agencies, media partners a

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/87hgp3