Product Marketing Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/87j2zd

The role

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We are seeking a "T-Shaped" Product Marketing Leader who blends a high-level strategic vision of the market with a strong operational drive to execute.

In this role, you will support the end-to-end product marketing lifecycle. You will be responsible for everything from participating in the definition of strategic positioning and managing analyst relations to independently producing tactical marketing assets.

Acting as a crucial mediator, you will seamlessly align the needs of Product, Sales, Marketing, and executive leadership.

Responsibilities

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- Own the Messaging: Create and evolve Mia-Platform’s positioning and unique value propositions.
- Product-to-Value Translation: Translate highly complex technical features into clear, compelling business benefits for diverse stakeholders (ranging from Developers to CTOs and C-level executives).

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- Analyst Relations:



Actively manage relationships and strategic briefings with major industry analysts, ensuring Mia-Platform is strongly positioned in key market research.
- Competitive Intelligence: Continuously monitor competitors and emerging tech trends to identify growth opportunities and keep the business steps ahead.

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- Equip the Sales Team: Provide the sales force with the tactical collateral needed to close complex enterprise deals.
- Asset Creation: Independently produce high-quality case studies, pitch decks, competitive battlecards, and product documentation.

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- Go-To-Market (GTM): Collaborate closely with R&D; teams to define launch roadmaps and drive the market adoption of new features and products.

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- 4-7+ years of experience in Product Marketing within the B2B Tech or Enterprise SaaS sectors.

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- Proven success in launching software products and running successful product adoption campaigns.
- Comfortable and experienced working hand-in-hand wi

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/87j2zd