Europe Product Marketing Manager
Pubblicato il 04-10-2026 - BYD EUROPE in Milano
Location: Italy (Netherland, France, UK as further options)
About the role: the Product Marketing Manager own the full product lifecycle for BYD Bus in Europe: market analysis and intelligence, competitive benchmark, operator requirements, product specifications, positioning, value proposition, eMobility and depot‑charging solutions, and Go‑to‑Market execution.
This role acts as the end‑to‑end product owner for BYD’s bus portfolio, serving as the primary interface between European operators, municipalities, HQ product teams, and regional commercial functions. The Senior Manager drives product definition, competitiveness, commercial offering, and lifecycle performance — from concept validation to launch and continuous improvement — ensuring that BYD buses meet market expectations, regulatory requirements, and outperform key competitors in the European public transport market. improvement — ensuring that BYD trucks meet market expectations and outperform key competitors.
Reports to: The Head of Product Marketing Truck & Bus.
Key responsibilities:
- Product Strategy & Roadmap:
define and steer the European bus product strategy, ensuring alignment with operator needs, regulatory frameworks (EU TPL standards), and competitive benchmarks across citybus, intercity, and coach segments.
- Operator & Market Insight: integrate operator requirements, tender specifications, regulatory constraints, and market intelligence into product specifications and positioning.
- Competitive Positioning: shape the value proposition and differentiation vs. European OEMs, focusing on energy efficiency, TCO, passenger experience, and depot‑charging integration
- Go‑to‑Market Leadership: lead GTM strategy, launch governance, and cross‑functional readiness with sales, service, engineering, tenders team and HQ.
- Lifecycle Ownership: manage the full product lifecycle from introduction to phase‑out, ensuring continuous competitiveness, regulatory compliance, and commercial effectiveness.
- Commerci