Senior E-commerce Merchandising Specialist

04 ott - Asolo
Alpinestars

Alpinestars is a global leader in performance, protection, and lifestyle apparel, rooted in motorsports and action sports. While our products are trusted by world-class athletes in MotoGP, Formula One, and motocross, we also design and deliver high-quality gear and apparel for a broad range of customers—from professional riders to everyday enthusiasts.

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Driven by innovation, engineering excellence, and a deep understanding of performance and design, we continuously push the boundaries of product development.

Driven by a relentless pursuit of performance, protection, and innovation, Alpinestars is a global leader and premium brand in advanced rider equipment. From world‑championship motocross tracks to the most extreme enduro terrain, we develop technical solutions for riders who compete, train, and push beyond limits every day.

About the Position




We are looking for a Senior E-commerce Merchandising Specialist to execute and optimize the onsite customer experience across our e-commerce stores. In this role, you will drive onsite merchandising execution and optimization, translating commercial priorities, product strategies and customer insights into effective digital experiences, while ensuring product content is accurate, engaging and optimized for commercial performance.

Working cross-functionally with E-commerce Merchandising, Performance Marketing, SEO, CRM, Product and Art teams, you will ensure products and collections are effectively prioritized and presented across the customer journey, while maintaining consistent, high-quality onsite content and supporting SEO performance, AI discoverability, customer experience and conversion. You will play a key role in the day-to-day management of our Shopify stores, supporting product launches, campaigns, merchandising execution and continuous site optimization.

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