Performance Marketing Manager
Pubblicato il 04-10-2026 - White Marketing in Bologna
Company Description White Marketing is a growth-focused performance marketing partner that helps brands build acquisition systems that drive measurable business outcomes. For over 7 years, the team has supported more than 150 companies across SaaS, eCommerce, health, travel, lifestyle, and B2B services. Using a Human-led, AI-enhanced framework, White Marketing combines senior strategic expertise with advanced tools to improve speed, quality, and decision-making. The approach delivers clearer visibility across the funnel, faster iteration cycles, better creative testing, and data-driven optimization. Applicants join a team that values judgment, structure, transparency, and practical use of AI to unlock sustainable growth.
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Role Description This full-time remote Performance Marketing Manager role is responsible for planning, executing,
and optimizing digital campaigns across channels to drive predictable and profitable customer acquisition. The person in this position will manage performance media (such as paid social, paid search, and other digital platforms), set clear KPIs, and oversee tracking and attribution to ensure results are measurable and actionable. Day-to-day tasks include analyzing performance data, running experiments and A/B tests, collaborating on creative strategy and testing, and refining audience segmentation and bidding strategies. The role also involves building reporting frameworks that provide full-funnel visibility, communicating insights and recommendations to internal stakeholders and clients, and continuously improving the performance engine using a Human > AI > Human workflow. This role suits someone who enjoys combining analytical rigor with strategic thinking and is comfortable working independently in a remote, collaborative environment.
Qualifications
- Strong performance marketing experti