Content Strategy Lead
Pubblicato il 02-10-2026 - Publicis Media in Milano
Overview
As Content Strategy Lead, you define and drive social media strategies for a portfolio of clients, ensuring cultural relevance and audience focus.
You lead strategy development, client stewardship, and team mentoring within the Content team at LePub.
You collaborate with creative, media, data, and production partners to deliver integrated, growth-oriented campaigns.
This role offers the chance to shape social narratives across platforms and contribute to Publicis Groupe's digital transformation mission.
Retribuzione / Benefits
continuous development
growth culture
people care
competitive compensation
Responsabilità
Lead integrated social media strategies for local and global clients across multiple categories
Define platform-specific approaches and audience engagement strategies
Translate business objectives into actionable social strategies driving brand growth
Act as strategic lead and advisor on social-first and digital culture topics
Guide social planning throughout campaigns to align strategy, creativity, content, media, and production
Monitor trends and identify opportunities for brands to participate in conversations
Deliver audience, competitive, and landscape analyses with insights and recommendations
Lead strategic workshops, presentations, and client meetings
Manage and mentor a team of Social Strategists
Collaborate with Creative, Account, Media, Data & Insights, and Production teams for integrated thinking
Establish measurement frameworks and KPIs to evaluate social performance
Contribute to new business pitches with strategic social expertise
Advocate for innovation through emerging platforms, technologies, and creator ecosystems
Requisiti fondamentali
7–8 years in Social Strategy, Digital Strategy, Communications Planning, or related fields
Strong knowledge of major social platforms (Instagram, TikTok, YouTube, LinkedIn, Facebook, X, Twitch, Reddit) and emerging channels
Deep understanding of social culture, creator economy dynamics, online communities, and digital behaviors
Experience developing strategic frameworks and roadmaps for international and local brands
Strong analytical mindset translating data into actionable recommendations
Excellent storytelling, presentation, and communication skills
Experience managing client relationships and presenting to senior stakeholders
Demonstrated leadership and ability to mentor junior strategists
Thrives in fast-paced, highly collaborative environments
Strong organizational and project management capabilities
Familiarity with social listening/analytics tools such as Brandwatch, Talkwalker, Sprinklr, Meltwater, NetBase or similar
Experience in creative and integrated agency environments is highly preferred
Fluent English; additional languages a plus
leadership
collaboration
storytelling
Brandwatch
Talkwalker
Sprinklr