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Manager, Sales, Fendt, Italy

Pubblicato il 02-10-2026 - Agco in Vicenza

Overview
As Brand & Dealer Development Lead, you drive market growth by aligning brand objectives with dealer network performance.
You will lead a local brand team, develop dealer capabilities, and optimize coverage to hit volumes, margins, and market share.
You'll shape campaigns, pricing, and training, while fostering a strong brand image and customer experience.
This role offers strategic influence across markets and a hands-on focus on coaching, data-driven decisions, and cross-functional collaboration.
Retribuzione / Benefits
attractive remuneration including premio
flexible working time
private health insurance
canteen with meal allowance
Responsabilità
Align brand objectives with market targets (volumes, margin, market share) and plan to exceed them
Lead the local brand team and drive performance coaching for staff and dealers
Develop and manage dealer network to maximize brand profitability and coverage
Oversee sales funnel management, key accounts, and fleet deals; drive growth with selected dealers (Fendt Power Program)
Create and execute dealer business plans with monthly progress reviews




Collaborate on sales campaigns, pricing, and discounting with brand sales, marketing, and finance
Ensure dealer training and compliance via AGCO Academy or external providers; promote standards and brand image
Manage inventory, spend (RLP, OPEX) within budget; monitor dealer standards and territory coverage
Support customer experience and journey development aligned to brand value proposition
Provide regular performance reviews and coaching to internal and external staff
Implement brand initiatives within market areas and track progress toward objectives
Requisiti fondamentali
8+ years in a sales role within agricultural machinery
Expert knowledge of dealership functions in the agricultural machinery sector
Proficiency in PC tools: Outlook, Excel, PowerPoint, Salesforce
Strong team management and English/Italian communication; German a plus
Knowledge of AGCO brand structure and industry context
leadership
coaching
communication
Salesforce
Outlook
Excel

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