Shopper Marketing Internship

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/87twr9

ph3About Barilla /h3 pAt Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in **** in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence. /p pAug 24, **** /p pShopper Marketing Internship /p h3About Barilla /h3 pAt Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in **** in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence. /p pToday, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready?made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa. /p pOur success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion. /p h3Are you ready to add your unique flavor to our journey? /h3 h3Job Description /h3 pAre you ready to step in?! You will join the Shopper Marketing Team and learn how shopper insights, omnichannel activations and customer plans support commercial growth in a leading FMCG company. /p pYou will work closely with Shopper Marketing, Trade Marketing, Category, Brand, Sales and Ecommerce teams, supporting the development of shopper?centric activities across different categories and customers. /p h3Job Purpose /h3 ul liBesides being exposed to the day?to?day real business experience, you will: /li liLearn how Shopper Marketing works in a leading FMCG company, with a focus on shopper behaviour, conversion and category growth /li liBe fully integrated into the Shopper Marketing Team, collaborating cross?functionally with Marketing, Trade Marketing, Sales and Ecommerce teams /li liUse shopper,



market and customer data to understand performance and support business decisions /li liLearn how to translate insights into clear recommendations, presentations and activation materials /li liStrengthen analytical, project management and communication skills /li liContribute to the development of shopper?centric tools, reports and best practices /li /ul h3Key activities /h3 ul liSupport the collection, monitoring and analysis of shopper, market, customer and competitor data to identify relevant insights /li liContribute to the preparation of reports, analyses and presentations related to shopper behaviour, category performance and customer activations /li liSupport the team in developing shopper?ready materials and contents for omnichannel plans and customer projects /li liCollaborate with Shopper Marketing, Trade Marketing, Brand, Category, Sales and Ecommerce teams to support the execution of shopper marketing initiatives /li liSupport the monitoring of activation results and contribute to the preparation of post?evaluation analyses /li liHelp gather and organize best practices, guidelines and examples of shopper marketing initiatives, including retail media and omnichannel touchpoints /li liSupport the team in daily business activities, project coordination and preparation of internal meetings /li /ul h3Requirements /h3 ul li2nd year student of Master's degree OR newly graduated in Business Management, Marketing, Economics, Trade Marketing, Data Analytics for Business or related fields /li liFluency in English and Italian, both written and spoken /li liStudy or work experience abroad is an advantage /li liPassion for consumers, shoppers,



brands and commercial dynamics /li liGood analytical and problem?solving attitude /li liCuriosity for data, insights, retail media, ecommerce and omnichannel shopper journeys /li liTeam player, able to work with different functions and stakeholders /li liGood communication skills, able to turn data and insights into clear and structured presentations /li liCurious, proactive and willing to learn attitude /li liFamiliarity with Excel and PowerPoint; knowledge of Power BI, Nielsen/Circana or recent AI tools is a plus /li /ul h3What we offer /h3 ul li6?months curricular/extra?curricular internship /li liCompetitive Internship salary + relocation allowance /li liPersonal tutoring and constant support from your team to develop your personal and business skills /li liFirst?hand experience working on live projects, as the fastest way to learn /li liFree access to our company canteen /li liAccess to our onsite shop where you can pick up our products at a generously discounted price /li liFlexible ways of working /li liA unique opportunity to look behind the scenes of the number one pasta company leader in the world! /li /ul h3Additional information /h3 ul liStart date: September **** /li liLocation: Parma HQ /li /ul h3What Else? /h3 pWe are looking forward to welcoming you in the Barilla World! /p pAt Barilla, we are committed to creating an inclusive and equitable workplace where diversity in all its forms is valued and embraced. Our employment policies and practices are designed to ensure equal employment opportunities for all, regardless of age, race, color, citizenship, faith, religion, creed, gender, sex, pregnancy, gender identity or characteristics of expression, sexual orientation, marital status, genetic information, medical condition, protected veteran status, disability, or any other characteristic protected by law. Our commitment to equal employment stems from our unwavering belief that it is not only the right thing to do, but it is also a fundamental driver of innovation and business success. /p h3Consumer Marketing /h3 h3Italy /h3 h3Parma /h3 h3Internship /h3 /p #J-*****-Ljbffr

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/87twr9