K-Way - Head of CRM
Pubblicato il 04-10-2026 - Basicnet in Milano
Requirements
- 8+ years of experience in CRM and customer experience.
- Proven experience defining and executing CRM strategies within omnichannel retail organizations.
- Experience working in both large, structured organizations and smaller, fast-paced environments, combining strategic vision with a pragmatic, hands-on approach.
- Demonstrated ability to lead complex cross-functional transformation programs involving Technology, Retail, Marketing and Digital teams.
- Strong understanding of customer data, CRM technologies and customer lifecycle management.
- Experience with modern CRM and ecommerce ecosystems is desirable.
- Experience in fashion, sportswear or premium consumer brands is strongly preferred.
- International experience working across multiple markets and multicultural teams is a plus.
Beyond experience,
we're looking for someone who can balance strategy with execution.
The ideal candidate:
- Is a builder, comfortable creating new capabilities and processes from the ground up.
- Combines strategic thinking with a strong execution mindset.
- Is highly hands-on and not afraid to dive into day-to-day operations when needed.
- Can navigate ambiguity and thrive in a fast-changing environment.
- Is comfortable influencing senior stakeholders while working closely with operational teams.
- Has excellent relationship-building skills and can effectively bridge business and technology teams.
- Is passionate about creating outstanding customer experiences through data, technology and innovation.