Head of Brand
Pubblicato il 04-10-2026 - Dazn in Milano
Head of Brand & Media
Department: 89-392 - Subscription - Brand
Employment Type: Permanent - Tempo pieno
Location: Italy - Milan - Piazza della Repubblica
Description
DAZN is the world’s leading sports streaming platform, built to give fans direct, unrestricted access to the sport they love. In Italy, DAZN is the exclusive home of Serie A and a broad portfolio of national and international competitions, reaching millions of households every season. As the Italian sports media landscape keeps shifting toward digital and direct-to-consumer models, DAZN’s brand is one of its most valuable assets in defending and growing this leadership position.
The Head of Brand and Media will play a key role in positioning DAZN as the undisputed leader of sports streaming in Italy. This is a high-visibility leadership position: the role owns brand strategy decisions and the allocation of media space across campaigns, and defines how the brand shows up, consistently and distinctively, across every communication channel — television, digital, social, out-of-home, PR and live events.
On partnerships and collaborations, the role contributes to decisions led by the Partnerships/Sales team, and is expected to proactively propose new marketing partnerships that add value to the DAZN brand.
The successful candidate will own the brand’s tone of voice for each channel, ensuring that DAZN speaks with one consistent identity while adapting its expression to the audience and format of every touchpoint, and will bring a solid understanding of the digital acquisition funnel to connect brand campaigns with performance and subscriber growth objectives. They will work closely with the Chief Revenue Officer and the wider marketing, sales, content and communications teams to translate DAZN’s positioning into campaigns and media choices that reinforce its leadership in sports streaming. The role leads a team of two (brand campaign execution and media planning) and maintains a functional, non-hierarc