International Retention Manager

04 ott - Italia
Altro

At Natulim, we improve classic cleaning products. We create waste-free products that are practical to use and made with ingredients that are good for both your skin and the planet.
Our flagship product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine.
We are looking for a passionate and responsible professional with an entrepreneurial spirit, a strong ability to learn quickly, and a willingness to develop new skills.
You will be responsible for maximizing customer retention, LTV, and repeat purchases across Natulim's European international markets through advanced Email Marketing strategies , using data, automation, and continuous testing to directly drive revenue.
Responsibilities Design, execute, and optimize email retention strategies.
Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
Open Rate, CTR, Conversion Rate, Revenue per Email, LTV, and Retention Rate.
Run A/B tests on copy, subject lines, creatives, timing, and segmentation.




Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
Identify continuous improvement opportunities based on data and DTC benchmarks.
Requirements 3+ years of experience in Email Marketing , focused on e-commerce / DTC.
Hands-on experience with platforms such as Klaviyo .
Strong data-driven and revenue-focused mindset.
Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.
Intermediate/advanced copywriting skills focused on conversion.
Experience collaborating with creative and design teams.
Intermediate/advanced English (desirable, but not mandatory).
What we offer Access to and training in AI tools , working with cutting-edge technology such as Claude.
Permanent contract , job stability, and real opportunities for career growth.
Full-time Monday-to-Friday schedule , with flexible start and finish times.
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