Senior CRM Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/885c4d

Questa posizione è in OVS

Riassunto dell'opportunità da parte della Joinrs AI: OVS ricerca un Senior CRM Specialist con esperienza, preferibilmente nel settore Retail o Fashion, per contribuire allo sviluppo di iniziative CRM e programmi loyalty. Il candidato ideale gestirà progetti multicanale e multi-paese, collaborando con team internazionali. L’opportunità è a tempo pieno con RAL tra 35.000 e 40.000 euro e offre benefit quali smart working, aggiornamento continuo, sconti su marchi, e programmi di benessere.

Il processo di selezione sarà interamente gestito da OVS.

Retail network is the beating heart of our business. With over 2000 stores around the world, we are close to our customers by inspiring them in their shopping.

We are looking for an experienced Senior CRM Specialist to join our Digital Business Team.

About the role:
- Contribute to the management and development of CRM initiatives and loyalty programs across OVS Group brands and international markets, in collaboration with the other CRM team members




- Plan and execute multichannel CRM activities aimed at driving customer acquisition, engagement, retention, frequency and customer value
- Develop personalized customer communications across CRM channels and in-store loyalty materials
- Develop customer segmentation and targeting strategies based on customer profiles, purchasing behaviour, engagement and lifecycle
- Analyse customer data, campaign performance and key CRM & loyalty KPIs, identifying trends, opportunities and translating insights into actionable CRM initiatives
- Contribute to maintaining and improving customer database quality, completeness and enrichment
- Work closely with Retail, Digital, Marketing, IT, Data & Analytics, Legal and local market teams to ensure the effective implementation of CRM projects
- Develop and deliver CRM and loyalty training materials for store and local teams

What We're Looking For:
- Solid experience in CRM and loyalty programs, preferably within the Retail

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/885c4d