Email Marketing Specialist

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8868x6

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

The Email Marketing Specialist will build, execute, optimize, and analyze email marketing campaigns that support customer engagement and business growth.
This role is responsible for campaign setup, email production, segmentation, testing, reporting, and ongoing optimization. The Email Marketing Specialist will create email content, build templates, manage audiences, build campaigns, implement tracking, and use performance insights to improve future campaigns.

Key Responsibilities
Email Campaign Management & Execution
• Build, schedule, and manage email marketing campaigns from start to finish.
• Create and maintain email templates for recurring campaigns and marketing initiatives.
• Set up campaigns within email service providers (ESPs).
• Manage campaign workflows, timelines, approvals, and execution.




• Ensure emails are delivered accurately and on schedule.

Email Content Creation & Production
• Make simple design edits and formatting adjustments within email templates using Chamaileon.
• Build HTML emails.
• Ensure emails are visually consistent, clear, and optimized for engagement.
• Collaborate with marketing teams on messaging, offers, and campaign direction.

Quality Assurance & Testing
• Perform QA checks before every email deployment.
• Review formatting, links, images, personalization, mobile responsiveness, tracking accuracy, and handlebars logic.
• Test emails across different devices and email clients.
• Identify and resolve issues before campaigns are sent.

Segmentation & Audience Management
• Build and manage audience segments based on customer behavior, engagement, demographics, and campaign objectives.
• Maintain clean and organized email lists.
• Support personalization strategies to improve engagement and conver

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/8868x6