Landing Page Designer

04 ott - Modena
Homestead Studio

About the role
At Homestead, the Landing Page Designer creates high-converting landing pages for paid media campaigns across multiple direct-to-consumer brands. This role owns the art direction and visual execution of assigned landing pages, translating approved strategy, copy, and assets into polished desktop and mobile designs that are on-brand, conversion-minded, and production-ready.

This is a primarily internal role that partners closely with Paid Account Managers, the Lead Designer, and the Director of Design. The designer is expected to exercise strong creative judgment, maintain excellent file hygiene, manage design-stage tasks reliably, and contribute thoughtful recommendations when design, asset, or UX issues affect the final page.

Responsibilities
• Design performance-driven landing pages, including listicles, PDPs, and advertorials, grounded in clear conversion hierarchy and mobile-first thinking.
• Own the art direction and visual execution of assigned landing pages, including layout, hierarchy, imagery selection, typography, desktop design, and mobile adaptation.




• Organize provided copy, assets, brand guidelines, and direction into a cohesive landing page experience with strong UX and visual clarity.
• Set up and maintain client Figma files, ensure clean organization and naming conventions, and prepare files for internal review and handoff.
• Monitor daily design tasks in Asana, move tasks through assigned design stages, manage personal queue with support from the team lead, and complete work on time.
• Independently complete client-requested design revisions that stay within the agreed direction.
• Review onboarding materials and brand information to ensure designs align with client standards and campaign needs.
• Collaborate with Paid Account Managers, copywriters, strategists, developers, and other creatives to improve execution quality and solve design-related issues.
• Identify technical, asset, or UX constraints and recommend practical solutio

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