Onboard Marketing Specialist

04 ott - Milano
Msc Cruises

Where passion meets opportunity
The best of your adventures is the one you have yet to sail
Job Purpose
An exciting opportunity exists for a talented Onboard Marketing Specialist to join our newly created luxury travel brand Explora Journeys. This role is based in our office in Milan.
The Onboard Marketing Specialist – Guest Communications is responsible for the accuracy, consistency, and aesthetic excellence of all non-revenue guest-facing communications onboard, ensuring every printed touchpoint reflects Explora Journeys’ luxury standards and supports a seamless, intuitive guest journey.
Working in close collaboration with onboard operations and corporate teams, this position acts as a guardian of clarity, consistency, and brand expression across the ship.
Key Accountabilities
Daily Guest Communications
• Review all guest-facing messaging to ensure clarity, tone-of-voice consistency, and alignment with brand guidelines expected within a luxury hospitality environment.
• Manage and update the content library across printed formats, ensuring accuracy, timeliness,



and brand alignment.
• Maintain full ownership of daily guest-facing informational content, supporting an effortless and intuitive onboard experience.
Cross-Functional Onboard Support
• Serve as the primary daily point of contact for onboard Desktop Publisher teams, managing and prioritising non-revenue communication requests across hotel and marine operations with speed, accuracy, and sensitivity to guest perception.
• Brief and coordinate external agencies on the creation and production of brochures, signage, and other non-revenue promotional materials, ensuring alignment with brand standards.
Guest Experience Quality Control
• Oversee all non-revenue printed collateral, including in-suite materials, directional signage, maintenance notices, pool and deck signage, and menus, ensuring an elegant and unobtrusive guest experience.
• Map and maintain all non-revenue in-suite and public-area communication touc

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