R&A Strategic Marketing Specialist
Pubblicato il 04-10-2026 - Fameccanica in Chieti
Angelini Technologies - Fameccanica is looking for a professional to join the Marketing team as a Strategic Marketing Specialist for the Robotics & Automation business area. The position combines market analysis, market intelligence, support for the definition and development of the Business Plan, and operational marketing initiatives. The objective is to identify growth opportunities, strengthen the company’s competitive positioning, and contribute to the development of business, product, and go-to-market strategies within the R&A; area. The role has a strong analytical and strategic focus and requires the ability to translate market insights into concrete initiatives, working closely with Sales, Product Management, Business Development, and R&D.;
KEY RESPONSIBILITIESMarket Analysis and Market Intelligence
Analyze target markets, industry trends, competitive dynamics, and emerging technologies to identify growth and development opportunities.
Support the review and validation of the assumptions included in the company’s Business Plan through market research and ongoing market monitoring.
Conduct competitive benchmarking by analyzing the products, services, portfolios, and strategies of key competitors.
Business and Product Strategy Support
Work with Product Management and R&D; to analyze market needs and identify opportunities for the development of new products and solutions.
Support the definition of value propositions and the competitive positioning of the company’s products and services.
Contribute to the preparation of business cases, strategic presentations, market reports, and documentation supporting decision-making processes.
Plan and prepare Voice of the Customer campaigns in collaboration with Product Management, contributing to the structured collection and analysis of customer feedback and translating it into actionable insights for the development of the company’s offering.
Participate, together with Product Management, in defining the strategic prici