Overview As a Data Analyst – Growth, you will own and improve attribution models and incrementality tests to turn marketing spend into evidence-backed decisions. You'll collaborate with Growth and Finance, shaping the measurement roadmap and delivering dashboards powered by AI to answer stakeholder questions. The role sits in a fast-growing fintech with a strong bias toward data-driven decisions and cross-functional impact. You'll work on real budget allocation decisions that affect growth across channels and markets.
Responsabilità
Own end-to-end attribution models and touchpoint definitions; explain movements to stakeholders
Design and run geo tests and conversion lift studies within Google Ads and Meta Ads
Build and drive the incrementality testing roadmap in the initial months

Collaborate with channel teams and Finance to align on what the numbers say
Use AI to streamline stakeholder requests and deliver dashboards that answer core questions
Requisiti fondamentali
Owned an attribution model and explained differences (last-click vs first-click)
Experience testing incrementality in ad platforms (geo tests, conversion lift)
Ability to translate technical results for non-technical stakeholders
Self-sufficient in SQL and a BI tool (Snowflake, Tableau, or equivalent)
Experience using AI within analytics workflows
clear communication
stakeholder management
team collaboration
SQL
Snowflake
Tableau or equivalent BI tool

Senior CRM Data Analyst

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