International Retention Manager
Pubblicato il 05-10-2026 - Natulim in Ancona
At Natulim, we improve classic cleaning products. We create waste-free products that are practical to use and made with ingredients that are good for both your skin and the planet.
Our flagship product is a laundry detergent in the form of biodegradable strips that dissolve in the washing machine.
We are looking for a passionate and responsible professional with an entrepreneurial spirit, a strong ability to learn quickly, and a willingness to develop new skills.
You will be responsible for maximizing customer retention, LTV, and repeat purchases across Natulim’s European international markets through advanced Email Marketing strategies , using data, automation, and continuous testing to directly drive revenue.
Responsibilities
- Design, execute, and optimize email retention strategies.
- Manage the campaign calendar.
- Build and improve automated flows: welcome, post-purchase, repeat purchase, winback, churn prevention, cross-sell, and upsell.
- Segment audiences based on purchase behavior, engagement, lifecycle, and RFM.
- Analyze key metrics: Open Rate, CTR, Conversion Rate,
Revenue per Email, LTV, and Retention Rate.
- Run A/B tests on copy, subject lines, creatives, timing, and segmentation.
- Work closely with e-commerce, paid media, CX, and product teams to ensure a consistent omnichannel customer experience.
- Maintain list health, including deliverability, spam, opt-ins, and sunsetting.
- Identify continuous improvement opportunities based on data and DTC benchmarks.
Requirements
- 3+ years of experience in Email Marketing , focused on e-commerce / DTC.
- Hands-on experience with platforms such as Klaviyo .
- Strong data-driven and revenue-focused mindset.
- Highly hands-on, proactive, and solution-oriented.
- Solid knowledge of DTC funnels, lifecycle marketing, and customer retention.
- Ability to work across multiple brands or accounts, ideally within an agency or brand group.
- Intermediate/advanced copywriting skills focused on conversion.
- Experience