Giurify — the LegalTech project within the P49 ecosystem — is looking for a Marketing & Digital Strategy Lead to drive digital communication, brand identity and acquisition campaigns towards lawyers, law firms and legal professionals. Learn more at giurify.com .

THE MANDATE
- Design and execute Giurify's marketing and communication strategy, from brand positioning to lead generation.
- Build an authoritative digital presence towards the legal audience: LinkedIn, editorial content, newsletters and community.
- Plan and optimize ADV campaigns on LinkedIn, Meta and Google Ads, focusing on conversion and cost per lead.
- Produce creative content (copy, visuals, video, landing pages) autonomously with AI-assisted tools.

RESPONSIBILITIES
- Day-to-day management of digital channels and editorial plan (website, blog, LinkedIn, newsletter).
- Planning, execution and reporting of ADV campaigns and lead generation activities.
- Creative production: copy, visuals, video, presentations and sales materials.
- Performance analysis (SEO, AEO, Analytics, GA4, conversion funnel)

and continuous optimization.
- Coordination with product team, the network of lawyers and external partners.
- Support for P49 ecosystem events and initiatives (demos, webinars, presentations).

THE PROFILE
- Previous experience in start-ups, SaaS or innovative organizations (required).
- Portfolio with produced materials: campaigns, content, websites, video, landing pages.
- Excellent creative and writing skills — both textual and visual — with attention to a professional audience.
- Collaborative attitude and ability to work in small, vertical teams.
- Resident in the Padova area · daily on-site presence.
- Apple work environment: comfortable with macOS and its ecosystem.
- Excellent command of English, both spoken and written.
- Strong plus: experience in LegalTech, B2B or regulated markets; familiarity with the legal world.

TECH STACK
- LinkedIn Campaign Manager, Meta Business Suite, Google Ads, Google

Marketing & Digital Strategy Lead

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