CRM Campaign Support
Pubblicato il 05-10-2026 - BasicNet in Torino
About BasicNet Group
BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko®, Woolrich® and Sundek®. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.
Who We’re Looking For
We are looking for a CRM Campaign Support to join the BasicNet Group E-Commerce team and support the execution of CRM activities across the Group’s brands (Kappa, Sundek, Sebago, Superga, Briko) and markets. The role will provide operational support in the planning, execution and monitoring of CRM campaigns, working closely with the E-Commerce and CRM team and collaborating with Marketing, Retail, Creative and local teams.
Key Responsabilities
- Support the management and update of the CRM and email marketing calendar across multiple brands and markets.
- Assist in the execution of CRM campaigns, including audience selection, campaign setup, content upload, testing, scheduling and deployment.
- Support the management and maintenance of CRM activities, customer segments and automated communication flows.
- Monitor campaign performance and prepare regular reports on key CRM metrics.
- Contribute to campaign testing activities, including A/B tests on subject lines, content and campaign timing.
- Support the maintenance and quality control of automated customer journeys, such as welcome, cart abandonment and post-purchase communications.
- Assist in the preparation of customer segments and target audiences based on predefined criteria.
- Coordinate CRM communication requests with local teams and support the timely delivery of campaigns.
- Support the implementation of omnichannel CRM initiatives across digital