03 ott - Bolzano
Dr. Schär
Your Responsibilities
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Define the global strategy for the digital technology landscape of the Schär brand for the B2C environment.
Plan departmental goals, KPIs, and objectives, including budget allocation and cost control.
Identify growth opportunities through quantitative analysis and execute initiatives to drive traffic, engagement, and overall business growth.
Harmonize platforms, tools, and processes across the company's digital ecosystem to ensure operational efficiency.
Build a network with all local subsidiaries as well as all global Business Unit's teams, aiming to pursue shared goals in a highly integrated and cohesive environment.
Lead global strategic and operational and technical developments of online platforms and tools, including websites, landing pages, mobile apps, online activations (Customer Data Platform), marketing automation, and loyalty program.
Enhance user experience (UX) and usability across all digital assets to improve traffic, engagement, usage,
and conversion rates.
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Manage both internal and external service providers to ensure project delivery within defined timelines and budgets.
Lead a team of approximately 10 people, fostering performance through inspiration, empathy, and curiosity
Your Profile
Master's degree in Digital Marketing, Communications or equivalent
7+ years of relevant work experience either client-side or at digital agencies, preferably in the FMCG industry or lifestyle
Experience with digital projects within CRM, websites and marketing automation
Deep understanding of digital trends and innovations with a proven track record in marketing automation and intelligence
Ability to lead, influence and work across different markets as well as building excellent relationships with the team, peers and executives
Have managed digital partnersand programs across multiple geographies
Fluent in English and preferably in German and/or Italian
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