Strategy and Planning Marketing Manager
Pubblicato il 05-10-2026 - SmartRecruiters in Milano
Full-time Company: R.Company Description Kindly submit your resume in English for consideration. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.
The Global Marketing
Manager will lead the planning and execution of Mattel Masterbrand's highest-profile global marketing activations, bringing the brand to life through breakthrough consumer experiences, integrated campaigns, media partnerships, retail programs, and live events. This leader will oversee the activation of Mattel's global Masterbrand platform across evergreen initiatives, annual brand campaigns, and tentpole moments including the LA28 Olympic Games. Operating at the intersection of strategy and execution, this role requires an experienced marketer who can manage complex global programs, influence cross-functional stakeholders, steward agency partners, and deliver world-class marketing experiences at scale.
Drive planning and execution of annual global Masterbrand campaigns and evergreen initiatives including 360 integrations, media, experiential, retail and CRM. Gather and synthesize market insights to maximize the benefits of a local-to-global, global-to-local system. Own regional activation budgets, ensuring investments are strategically allocated and managed effectively across global markets.
Oversee
Mattel's presence at international Comic Cons, including events such as Mexico City, Lucca, Shanghai, Sydney and Jakarta. Partner across Brand Marketing, Platform & Media, Commercial, and regional teams to ensure consistent global execution. Manage agency partners and external vendors to deliver best-in-class consumer experiences.
Build scalable activation playbooks and best practices that can be adopted across international markets. Establish KPIs and measurement frameworks to evaluate campaign performance, optimize investments,
and capture learnings for future activations. 8+ yearsexperience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing. ~ Proven experience leading large-scale global marketing campaigns and consumer activations. ~ Strong project and program management skills with the ability to manage multiple complex initiatives simultaneously. ~ Deep understanding of integrated marketing, media, experiential, influencer, retail, and CRM activation. ~ Experience managing agency partners, production timelines, and multimillion-dollar marketing budgets. ~ Strong business and financial acumen with experience managing activation investments and campaign ROI. ~ Excellent cross-functional leadership and stakeholder management skills, with the ability to influence without direct authority. ~ Outstanding communication, presentation, and storytelling abilities. ~ Proficiency in Outlook, PowerPoint, Word and Excel. Gross annual salary range of EUR 66,400 - EUR 78,850 Premio scheme: Time off according to CCNL Giocattolo Industria Hybrid working set-up Employee assistance program: Access to Modern Health, Headspace, and Maven Flexible benefit (kindergarten, public transport or vouchers) Toy discount Family benefits program: 24 weeks off (for 1st caregiver) or 12 weeks off (for co-parent) fully paid on the arrival of new child, return to work program, path to parenthood, and family care leave Mattel’s total compensation package is based on objective, gender-neutral criteria such as job grade, work location, relevant skills, and experience.
This information is provided to enable informed and transparent consideration and negotiation of employment terms.
If your profile is retained and we schedule an interview, we will share further details on Mattel Italy S.R.Please note that (some of) the benefits above may change over time, due to changes in the company policy or in legislation. We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential.
At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
We are a performance-driven company. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Our Approach to Flexible Work: We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter. Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world.
We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
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