Are you looking to advance your career in the wine and spirits industry in a hands‑on, field‑driven role? Join Chêne & Cie, a quality benchmark in the cooperage and oak alternatives sector, and help drive sales in one of the world’s key wine production markets.
As part of a newly created position supporting the development of our XtraChêne oak alternatives brand, Chêne & Cie is recruiting a Sales Representative for its oak alternative and cooperage portfolio to oversee Southern Italy and Sicily.
Primary mission
The Sales Representative for Southern Italy is primarily responsible for expanding sales of oak alternatives (French and American oak) under the XtraChêne brand, both directly and through a network of agents and distributors across the vineyards of Southern Italy and Sicily. They will implement the regional sales strategy, track performance and submit regular reports to the Sales Director.
Responsibilities
- Drive distribution of XtraChêne products and the cooperage portfolio of the Chêne & Cie group under the supervision of the Sales Manager for Italy.

- Build customer loyalty and further develop the existing customer base through direct sales.
- Establish and manage a network of XtraChêne distributors to optimise regional coverage and drive sales growth.
- Manage distributor performance (targets, training, action plans and regular follow‑up).
- Organise and participate in trade fairs, industry events and customer visits across the region.
- Conduct competitive intelligence and report market insights (trends, pricing, offers, and opportunities).

Scope
The role focuses primarily on developing sales of XtraChêne oak alternatives (approximately 80% of working time), while also identifying opportunities for other brands and products within the Chêne & Cie group portfolio.
Candidate profile
- Italian national or deeply familiar with Italian culture, with robust knowledge of the country’s wine regions.
- Native‑level Italian, with a good command of French or Engl

Sales Representative

Sales & account manager

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