Senior Paid Ads
Pubblicato il 05-10-2026 - Altro in Firenze
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Paid Ads & Funnel Specialist based in Italy.
This is a hands-on senior marketing role focused on paid acquisition, high-ticket funnels, conversion tracking, and campaign optimization. You will manage and improve Meta and Google Ads campaigns while helping prepare for future TikTok advertising initiatives. The role combines performance marketing with funnel strategy, analytics, creative testing, and process documentation. You will work independently, using campaign data to identify opportunities, solve performance issues, and improve conversion outcomes. You will also build repeatable systems and SOPs that can support future team growth. This is a long-term independent contractor opportunity with potential to expand into broader marketing and leadership responsibilities.
Accountabilities Manage and continuously optimize Meta Ads and Google Ads campaigns, with potential future responsibility for TikTok Ads.
Monitor campaign performance and use data to optimize audiences, creative, messaging, hooks, budgets, and campaign structures.
Build and optimize high-ticket marketing funnels in GoHighLevel, including landing pages, application forms, checkout flows, and follow-up sequences.
Monitor the complete lead journey from initial ad interaction through conversion, identifying and resolving funnel or follow-up issues.
Maintain and troubleshoot Meta Pixel, Conversions API, Google Analytics 4, and UTM tracking to ensure accurate attribution and reporting.
Track key performance indicators such as cost per lead, cost per sale, conversion rates, and ROAS, and prepare clear weekly performance reports.
Develop and test ad copy, headlines, hooks, short-form video scripts, UGC-style concepts, and other creative approaches.
Conduct ongoing creative and messaging tests and use performance data to guide future campaign decisions.
Create structured, st