Assistant Brand Manager
Pubblicato il 05-10-2026 - Beni di consumo e di lusso / Moda in Bologna
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Assistant Brand Manager - 6 month contract
About the Role:
The Assistant Brand Manager will support the development and execution of marketing initiatives for an established portfolio across Southeast Asia, Hong Kong and Taiwan. This role will contribute to locally relevant campaigns, portfolio initiatives and integrated marketing plans designed to drive brand growth, consumer engagement and new consumption occasions. The position offers broad exposure across the marketing mix, including strategic planning, campaign execution, performance analysis, innovation, packaging and budget management.
The role is offered on a 6 months contract with Ferrero.
Main Responsibilities:
Support the development of annual brand plans based on brand positioning, consumer insights and local market dynamics
Help translate regional and global brand strategies into locally relevant growth initiatives
Contribute to strategic planning discussions, presentations and recommendations for brand investment
Establish clear objectives and measures of success for key brand activities
Plan, coordinate and execute integrated brand campaigns across multiple markets
Manage agency relationships throughout the campaign process, from briefing and development through to execution and evaluation
Collaborate cross-functionally to deliver campaigns effectively, monitor campaign performance against agreed objectives and identify opportunities for improvement
Support new product launches and market expansion initiatives
Coordinate the development and local adaptation of consumer communications
Work with commercial, finance and supply chain teams to ensure effective launch planning and execution
Track launch performance and recommend actions based on results
Analyse monthly sell-in, sell-out and market performance using internal and external data
Prepare brand performance updates, highlighting trends, risks and growth opportunities
Monitor brand health