Intern, Content Analytics
Pubblicato il 05-10-2026 - WPP Media in Milano
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
WPP Media is looking for a curious and analytical intern to join the Content Analytics team, supporting the analysis of digital content performance and social media conversations for leading global brands.
The intern will work alongside analysts and strategists to collect, analyze and interpret digital and social data, leveraging AI-driven platforms such as WPP Open to enhance data exploration,
insight generation and reporting. The role will contribute to transforming data into actionable insights for marketing, content and communication strategies, combining analytics, consumer understanding and AI-enabled tools.
You will gain hands-on experience in digital analytics and content intelligence, exposure to global brands and multi-market digital strategies, training on social listening platforms, data analysis tools and reporting methodologies, opportunity to work in an international, fast-paced media and marketing environment.
Activities
• Content & Social Performance Analysis
Support the analysis of digital and social media performance, monitoring key metrics such as engagement, reach, views, conversation volume and sentiment across different platforms.
• Content Insights & Trend Identification
Analyze content performance to identify top-performing formats, narratives and emerging trends, prov