Senior marketing analyst

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/89g50b

Our partner is looking for a Senior Marketing Analyst based in Italy. This is a senior analytical role focused on improving marketing performance and enabling smarter, data-driven investment decisions. You will shape the logic behind marketing budget allocation across products, channels, and traffic sources. The role combines advanced analytics, experimentation, performance marketing economics, and predictive modeling. You will develop Early LTV models and analytical frameworks that help teams react quickly to performance changes. Working in a distributed international environment, you'll have significant scope to turn complex data into practical business decisions.
Accountabilities Design the high-level logic, rules, and models used to allocate marketing budgets across products and traffic sources, validate the approach, and prepare it for automation. Develop and validate Early LTV metrics and models to support intra-week performance marketing decisions and dynamic budget allocation. Build analytical frameworks and tools for performance diagnostics, identifying performance drivers,



growth opportunities, and anomalies across products, channels, and campaigns.
Contribute to the development of an internal AI-based analytics tool focused on performance analysis, root-cause detection, and opportunity discovery. Support the unified BI layer through metric definition, data validation, and selected analytical use cases. Translate analytical findings into actionable business rules, recommendations, and decision-making models.
Demonstrated experience with A/B testing, experimentation, and statistical analysis. Strong SQL skills, with the ability to independently work with large datasets, develop complex analytical queries, and validate data quality. Solid understanding of performance marketing economics and key metrics, including LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution.
Ability to develop decision-making models and communicate analytical findings

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/89g50b