The Brand Coordinator supports the development and execution of brand strategies to strengthen market presence, ensure brand consistency, and drive sales performance.
This role works closely with internal departments, dealerships, and external partners to coordinate brand communications and marketing campaigns aligned with corporate objectives.
Key Responsibilities
Serve as the key liaison between headquarters and local teams, ensuring clear alignment on brand strategy, priorities, and execution.
Localize global brand strategies, campaigns, and messaging to effectively resonate with the local market while preserving brand identity.
Collaborate cross-functionally with marketing teams (digital, media, PR, etc.) to deliver cohesive, integrated brand campaigns.
Ensure all localized assets and communications strictly adhere to global brand guidelines while meeting local and compliance requirements.
Arranging and coordinating with internal and external stakeholders for product launches.

Monitor market trends, competitor activities, and customer insights to provide actionable recommendations for brand optimization.
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Share local market insights and performance updates to support global decision?making.
Qualifications
Bachelor's degree in Marketing, Communications, or related field
7+ years of experience in brand coordination or marketing functions in automotive industry, preferably in OEM
Strong organizational and project management skills
Excellent communication and interpersonal abilities
Proficiency in Microsoft Office and marketing tools; familiarity with digital marketing platforms is a plus
Fluent in English and Italian both spoken and written
Ability to work in a fast?paced, cross?functional environment
Strong attention to detail and brand awareness
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