Global BMC Managed Services Leader

06 ott - Milano
Ey

At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.
As the Brand, Marketing and Communications (BMC) function, we collaborate with the business to deliver innovative, future-focused, audience-centric brand, marketing and communications. We have an integrated network of over 2,500 professionals worldwide and together we are building a distinctive brand, driving growth, inspiring people, and bringing our purpose to life.
The opportunity
The Global BMC Growth & Innovation team plays a critical role in shaping and delivering EY’s go-to-market approach for priority solutions across firm Big Bets, including Global Managed Services (GMS), Sustainability, Innovation, data, AI and technology-enabled offerings.
The team defines and activates the global brand, marketing and communications strategy across these areas, ensuring a consistent,



differentiated value proposition and scalable demand generation across regions, sectors and accounts.
As Global BMC Managed Services (GMS) Director, you will lead the global marketing strategy for GMS, strengthening EY’s market positioning and driving measurable commercial impact across priority solutions spanning multiple service lines and sectors. This is a senior leadership role with accountability for setting direction, influencing and advising senior stakeholders, and delivering integrated execution at scale globally.
Your Key Responsibilities
Client value proposition Define and lead a compelling, buyer-centric GMS value proposition that differentiates EY in the market and supports the pursuit and conversion of priority opportunities.
Content strategy and asset leadership Set and oversee a global, insight-led content strategy, ensuring the development of high-impact, scalable and buyer-centric assets.
Market activation and demand generation Lead integrated mar

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