Category Activator OOH
Pubblicato il 06-10-2026 - Ferrero International in Alba
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If you thrive on challenges, enjoy working in complex and fast-paced environments, and are looking for a role where no two days are the same, this could be the opportunity for you. As our Category Activator OOH – Spreads, Beverages and Frozen Categories, you will play a key role in driving the growth of your categories across the Out of Home channel. Reporting to the Category Activator OOH, you will define and execute category activation strategies, working cross-functionally to transform insights into impactful commercial initiatives. You will also have the opportunity to lead and develop a team of two people, contributing both strategically and operationally to business growth.
Main Responsibilities:
You will develop and implement the national category activation plan for the Out of Home channel, ensuring full alignment with the strategic direction defined during the Category Marketing Review.
You will identify and execute sell-out initiatives based on category performance, translating market opportunities into effective activation plans. You will manage promotional investment budgets across brands, categories, channels and customers, ensuring resources are allocated to maximize business impact. You will collaborate closely with the Consumer Marketing team, influencing priorities and securing the right focus and investments to strengthen Out of Home consumption occasions. You will continuously monitor the performance of activation plans, evaluating results through both ex-ante and ex-post analyses, measuring return on investment, market share evolution and channel performance, while identifying opportunities for continuous improvement in an increasingly competitive environment.
About You:
You will bring a Master's degree in Economics, Engineering or a related field, together with