Business Development Manager

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/89y9kt

BenQ, world human technology leader and solutions provider aiming at elevating and enriching every aspect of business and consumers’ lives, is currently looking for a Product Manager B2C who will join the BenQ Italy Marketing Team based in Sesto S. The B2C Product Manager is a commercially-driven role responsible for the full lifecycle management of BenQ’s consumer product portfolio in Italy — spanning gaming monitors, home entertainment, lifestyle displays, projectors and accessories. The role bridges product strategy, ownership of our premium consumer portfolio lifecycle and e-commerce acceleration, acting as the interface between Italy market needs and BenQ European HQ.

While responsible for e-commerce performance across the full BenQ B2C portfolio (desktop monitors, B2C projectors, digital lifestyle accessories), this role carries a specialist focus on Projector and Home Cinema product lines — complementing the existing B2C team’s strength in display and monitor categories.

This position requires a candidate who deeply understands the Italian consumer electronics landscape,



is fluent in BenQ’s product value propositions, and has a proven track record of growing brand visibility and sell-through in both retail and digital channels.

Product Lifecycle & Portfolio Management

Own the B2C product roadmap for Italy, including SKU selection, lifecycle planning, and phase-in/phase-out decisions aligned with European and Taiwan HQ direction.

Develop localised value propositions for each product line, translating global messaging into Italian market-relevant positioning.

provide regional HQ with market feedback and localisation requirements.

Coordinate product launch plans end-to-end: lead the go-to-market strategy, define and manage pricing and promotions, sell-in coordination with sales team, retailer briefing, and promotional calendar.

Provide accurate sales forecasts, minimizing stock-outs and managing product end-of-life transitions.

E-Commerce & Digital Chan

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/89y9kt