Product Marketing Specialist-Electrification

06 ott - Italia
ABB

Noi di ABB aiutiamo le industrie a operare in modo più snello e pulito, e ogni persona qui contribuisce a rendere possibile tutto questo. Avrai la possibilità di assumere un ruolo di leadership, sarai supportato nella tua crescita e sarai orgoglioso dell’impatto che creeremo insieme. Unisciti a noi per contribuire a far funzionare ciò che fa funzionare il mondo.

Questa Posizione Risponde a
Product Marketing Director Smart Building IT

Your Role And Responsibilities
In this role, you will have the opportunity to drive the growth and market positioning of ABB’s Enclosure portfolio within the Italian market. You will work closely with customers, sales teams, channel partners, and factories to ensure the successful promotion and development of the product offering.
The Work Model For The Role Is
Your main stakeholders will include customers, sales teams, distributors, wholesalers, panel builders, and manufacturing sites.
You Will Be Mainly Accountable For
- Developing and implementing product marketing strategies for the assigned product portfolio,



ensuring alignment with global business objectives and market requirements.
- Defining and communicating compelling value propositions, product positioning, and go-to-market initiatives to support business growth.
- Monitoring market trends, competitive landscape, customer needs, and regulatory developments to identify new business opportunities.
- Collaborating with local and global product management teams to provide market insights and support new product launches.
- Driving customer satisfaction and contributing to continuous improvement of the Net Promoter Score (NPS).
- Developing business plans and commercial initiatives aimed at expanding ABB’s presence in the industrial, commercial, building, and residential markets.
- Participating in customer visits, industry events, and channel partner activities to strengthen ABB’s market positioning and relationships.

Qualifications For The Role
- Bachelor’s or Master’s degree

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