Head of Global Digital Data & Platforms

Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/89za01

Your Responsibilities

Define the global strategy for the digital technology landscape of the Schär brand for the B2C environment. Plan departmental goals, KPIs, and objectives, including budget allocation and cost control. Identify growth opportunities through quantitative analysis and execute initiatives to drive traffic, engagement, and overall business growth. Harmonize platforms, tools, and processes across the company’s digital ecosystem to ensure operational efficiency. Build a network with all local subsidiaries as well as all global Business Unit’s teams, aiming to pursue shared goals in a highly integrated and cohesive environment. Lead global strategic and operational and technical developments of online platforms and tools, including websites, landing pages, mobile apps, online activations (Customer Data Platform), marketing automation, and loyalty program. Enhance user experience (UX) and usability across all digital assets to improve traffic, engagement, usage, and conversion rates.



Manage both internal and external service providers to ensure project delivery within defined timelines and budgets. Lead a team of approximately 10 people, fostering performance through inspiration, empathy, and curiosity Your Profile

Master’s degree in Digital Marketing, Communications or equivalent 7+ years of relevant work experience either client-side or at digital agencies, preferably in the FMCG industry or lifestyle Experience with digital projects within CRM, websites and marketing automation Deep understanding of digital trends and innovations with a proven track record in marketing automation and intelligence Ability to lead, influence and work across different markets as well as building excellent relationships with the team, peers and executives Have managed digital partnersand programs across multiple geographies Fluent in English and preferably in German and/or Italian

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Vedi l’offerta su Go Lavoro: golavoro.it/annuncio-lavoro/89za01