Sales Manager
Pubblicato il 07-10-2026 - Adidas in Italia
Purpose & Overall Relevance For The Organization
Support the Sales Organization in ensuring profitable and sustainable market share and sales growth in the respective defined customer group, taking into consideration brand image in the key categories as well as the defined target group.
Be the first and reliable point of contact for the customer.
Build professional and personal relationships with key decision makers and buyers of assigned customers as a prerequisite for adidas to become the ‘preferred supplier’.
Thoroughly study and understand the assigned customer(s), their role and potential in the market as well as within adidas.
Build and drive account/category mid terms plans, in line with the company’s objectives/strategy with the final goal to win Market Share against competition.
Plan, organize and manage sell-in campaigns, considering and respecting timing (cut-offs), product access, as well as seasonal targets shared by the company.
Analyze and drive order entry, sell-out and market share performance,
both online and offline and be entrepreneurial on implementing/catching quickly solution/opportunities.
Visit customers regularly and monitor own brand execution as well as competitors’ presence/actions (both in Stores and online) to identify related strengths, weaknesses, opportunities and threats (SWOT analysis).
Monitor and explore the orderbook to find actions and opportunities supporting sell-out and Market Share growth through reorder and clearance tools.
Drive the digital development of the account(s) by continuously giving advice and assistance focused on elevating the success of the adidas brand on customers’ e-commerce.
Drive the assortment planning process within the defined distribution policy with the account, to ensure market differentiation, in order to build the base for future sustainable profitable growth.
Be responsible to cooperate with Finance Planning &Analysis; on reaching a qualitative and accurate forecasting by account and category.
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